Copenhagen · Latin America

European industry. Latin American execution.

ACEX builds and manages Latin American market entry for selected European companies — from partner qualification through market development and ongoing commercial execution.

What we do

Market entry isan operating job.

Under an ACEX mandate, we carry the commercial work required to establish and develop the market in Latin America. That includes identifying and qualifying local partners, supporting negotiations, onboarding appointed partners, developing commercial opportunities and remaining involved as the business develops.

The deliverable is a working commercial structure in-market — not an introduction or a market-entry report.

01 Partner identification Identify the local partners the business requires — distributors, representatives, subcontractors or consortium counterparts.
02 Partner qualification Assess candidates for commercial fit, technical capability and relevant market access.
03 Commercial negotiation Support discussions on commercial terms, scope, territory and market commitments.
04 Partner onboarding Work with the company and its appointed partner to establish the operation and begin commercial activity.
05 Opportunity development Develop commercial opportunities with appointed partners across target accounts, projects and tenders.
06 Market development Stay involved with appointed partners as commercial activity develops and the market takes shape.
Continuous line drawing of Buenos Aires, Bogotá and Mexico City

How we work

Few mandates.Direct responsibility.

ACEX takes on a limited number of mandates at a time. Each represents a sustained commitment to a company, its local partners and the development of the market.

Selectivity is part of the operating model. ACEX commits where there is a credible basis for building the market — and remains involved after the initial channel has been established.

Proven offering. A product, service or capability with a credible track record and a clear reason to enter the market.
Market fit. A proposition that answers an identifiable need in Latin America.
Commitment. A company prepared to invest the time and resources that developing the market requires.
Focus Infrastructure·Energy·Water·Security·Technology

Operating capability

Built around the mandate.

ACEX is founder-led and deliberately lean. A core team and long-standing local collaborators support execution according to the requirements of each mandate. Rather than maintaining fixed regional overhead, ACEX organises the people and capabilities required around the market and the work. Accountability for the mandate remains with ACEX.

Latin America

Execution takes place in-market across Latin America, drawing on regional commercial experience and long-standing working relationships.

Copenhagen

Mandates are coordinated from Copenhagen — a single, direct point of contact and accountability for the European companies we work with.

Carlos Ramirez, founder of ACEX

Leadership

Twenty-five years of commercial execution in Latin America.

Carlos Ramirez, founder of ACEX, brings twenty-five years of B2B commercial experience across Latin America and Europe, spanning market development, enterprise sales and commercial operations across infrastructure, telecommunications and security.

Based in Copenhagen since 2026.

Carlos Ramirez on LinkedIn →

Contact

Latin Americaon your agenda?

If you are evaluating Latin American market entry or a regional representation mandate, speak directly with ACEX.